UI: Five elements that will judge your business website at the very first glance

October 14th, 2015 by Aravind Ajith

Every business wishes to have a prolific website that brings more customers and generate more revenues. When you need a website for your business, first thing that you do is to register a domain. Once you book your domain, you finalize a trusted hosting company choosing from the list of best web hosts. After this, you would probably make an appointment with a web designer and usually ask him to create the best as per his abilities. But how to judge if the website has essential features needed to make it prolific for your business. Here are some essential features to judge your website at a first glance:

1. The first impression with appearance

The appearance of your website creates the first impression of your business. If you want to get maximum and positive responses from your targeted audience, it is essential that your website has an appealing interface. There are certain things that you must notice to judge the appearance of your website such as balanced use of colours, easy to read text, meaningful graphics, quality of pictures etc.

2. Fast and clear navigation

Fast and clear navigation is a key to successful website. You must keep one thing in mind that your online audience is very busy and least interested in going in details. Thus, it is essential to catch the interest of your potential audience within shortest span of time. The site with slow navigation and illogical names used for defining the various pages lose the interest of the audience.

3. All the crucial business information

Your website should have all crucial information needed by your potential customer or audience. While decorating your website to enhance its appeal, make sure the designer has not neglected the basic information like the menu, contact information and directions.

4. Customer’s testimonials

People first judge the appearance of your website and then your work. It is a wise practice to have client testimonials and reviews in your website. For instance, if you are having a website for photography, you can ask web designer to include screenshots or link out to previous work.

5. Call to action

Your website must have a call to action. What is it that you want your potential customers to do on your site? Do you want them to become a member, place an order or email for a quote? It is important to make your goals clear and include an appropriate call to action.

A prolific website is user friendly as well as search engine friendly. Your website bridges the gap between your business and customers. It is essential that it creates strong impact and fosters stronger bond between your business and customers.