In the old days, designing various user interfaces meant doing a lot of testing and trials. Recent developments suggest that the way we do design is about to change entirely. Thanks to new technologies such as big data, business analytics and more accurate tracking tools and instruments, data-driven designs will be a big hit in 2017.

There are reasons why data-driven design – and business analytics in general – is a step in the right direction. For starters, it will be much easier to create a user interface that works based on a specific target audience, according to recent studies complied by Ohio University.

Data-driven design is also much more affordable. There is no need to recreate parts of a website or a user interface with trial and error. Designers can use the available information to create a design that works.

 

5 Important Things About Business Data Analytics was created by Ohio University.